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Here's an example from the UK. This seller has been operating for months on eBay selling millions of pounds worth of Apple gear.

15" Macbook Pro. 2.2GHz Processor. 256 GB Storage

===

from Apple [0]

£1,599 including VAT

£1,332 exc. VAT

--

from Electronic King Inc. on eBay [1]

(shipped from UK)

£1,219 presumably no VAT.

--

Apple USD price $1,999 = £1,328.

--

The seller has a UK address as contact details. And is using a mobile phone and a gmail address (ebayprincess05--@gmail.com).

There must be something more than avoiding VAT happening here. I thought for a while that this might be a fraud. Even with them evading the VAT I can't understand how they're turning a profit. My assumption was that they're building up feedback before just disappearing with a week's worth of sales. But 46,000 feedbacks is way beyond what's needed for that. Some of the feedback definitely looks suspicious - a high proportion of low-feedback buyers have bought exactly two of the same item.

[0] http://www.apple.com/uk/shop/buy-mac/macbook-pro

[1] http://www.ebay.co.uk/itm/NEW-Apple-Macbook-Pro-2-2GHz-2-2-G...




On further investigation that address is also used as a Chinese food supermarket.

http://www.oriental-food.co.uk/contact-us/


There was a submission on HN that might be relevant.

https://news.ycombinator.com/item?id=10505830


No word on if it's a UK or US keyboard.

Also - they could be fraudulently taking advantage of Apple's 15% education discount.


Even if you aren't paying taxes getting a 15% discount isn't enough if you need to do a complete buy-in on the goods to sell them.


I bought my MacBook off eBay cheaper than on the Apple site or Amazon. It also came with AppleCare. It was brand news as well. It has a US keyboard (@ symbol over the 2) and came with a US plug AND a UK plug.


Maybe it's the price they're sold at to retailers?




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