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So in summary, most websites have settled on a design with:

- Headline / key attention-grab in the most visible size possible

- Subhead / attention -> interest converter right below that

- Attractive visual element providing emotional context occupying as much screenspace as possible

- Benefits propositions right below those, exactly where you'd expect them to be if you're familiar with a Web browser

Sounds like a damn good approach to me. I mean, I'd be happy to see an even more efficient design that measurably increased conversion rates for most products, but if there's nothing currently out there, I'm OK with the state of the art :)




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