Use cases vary with your app need, but the Halfbrick (fruit ninja etc) case study might help: https://firebase.google.com/downloads/Halfbrick_Case_Study.p... - we worked with them during the alpha testing and I think their approach will work for a lot of apps.
Firebaser here! We've been investing pretty heavily in the platform so I think we will be around for a while. Worth noting that YouTube, Double click and Android were all Google acquisitions too!
Right now just analytics, but we are considering other inputs too, as we know many devs have data in other sources which can be used to bolster prediction quality.
Firebaser here! We don't generally target all use cases, just event prediction from a stream of anslytics events, which is a lot more constrained. Give it a try, it's pretty robust!