He was lucky not to have seen "theses" written in my home country Turkey. 90% of them are copy pastes. I saw many PhD theses quoting wikipedia. Ridiculous.
In all fairness, it's really due to universities not focusing at all on teaching research. Having studied (and taught) at a research university in the Netherlands, I can tell why my friends... well, didn't give a shit about their theses. For them, it simply is a longer essay with a predefined structure and some guidelines on the exact word count and referencing style.
It's sad, but it's not really about Turkey. It's global, and caused by the universities not caring themselves, and not teaching students how to write.
Management Consultants: A bunch of 20 sth year olds with fancy degrees and zero experience in growing a business helping huge companies grow by whatever means possible. I always found this hugely ironic.
It's an interesting business. I've known some management consultants who were serious pros and it's a seriously impressive skill. I've also seen the army of kids who descend on an office and produce nonsense reports to provide the execs with CYA for whatever predetermined decision.
I don't see any reason to do that for an app whose paid and ad-free version is really cheap for the huge value it provides. Remember when you used to buy CDs for every album.
But why is that? Do search engines rank better when a text is longer? Or is it that with more words there's a higher possibility that one will match with what the user is searching? And doesn't it all just make users waste more time searching for something concrete?
Maybe there's space for search engines that can summarize a page if it's long and give the user what they want.
On the one hand, that sounds like a good thing, rather than a bad thing. On the other hand, that doesn't match up with my experience at all. There's far too much nonsense out there that sounds like the latter and exists to waste your time.
> Unfortunately SEO ruins great, witty and brief marketing texts.
SEO content marketing is basically a descendent of direct marketing -- the stuff you used to get in the mail, in two-page spreads in Reader's Digest and so forth.
Direct marketers have known for a very long time that long-form copy sells better. They had the numbers to prove it long before "analytics" was a common idea -- the very term A/B testing refers to the "A" and "B" sides of a newspaper print roller being able to print two versions of an advertisement.
Source: Tested Advertising Methods by Caples. A fascinating, if depressing, read.
That was the beauty of it. As the newsprint passes through, one paper will get A, the next will get B, the next A and so on. The plates are otherwise identical for each page being printed.
This perfect 50/50 split pretty much controls for all the plausible variables. Location, time of day, you name it, the odds of a reader seeing either A or B was exactly 50%.
No it doesn't it has nothing to do with that. However, if you think an article should be a paragraph long then you probably didn't have anything worth creating the page for anyway.
Plenty of ecommerce sites ranks with very little text on their pages. What you are saying is just wrong.
You are partially right. There are ads that are truly useful and those which are malicious, such as popunders which often include scammy pops. I use adblock to prevent the latter. There are popunder ad networks which are trying to fight against adblock by introducing "solutions" like anti-adblock, see here: https://propellerads.com/blog/anti-adblock-3-monetize-99-per...
