well, let's look at someplace where ads truly work well.
fashion print magazines. buy a vogue and look at the ads. hard to tell apart from the content, glossy, relevant, beautiful. they make up at least 70% of the whole magazine.
i like gruber's ad system on DF, one of the few sites that seem to follow a user/reader centric approach. first you ensure the eyeballs, THEN you show the ads, always paranoid to piss off your readership.
mobile safari adblock in ios9 will hopefully bring movement into this ad game.
fashion print magazines. buy a vogue and look at the ads. hard to tell apart from the content, glossy, relevant, beautiful. they make up at least 70% of the whole magazine.
i like gruber's ad system on DF, one of the few sites that seem to follow a user/reader centric approach. first you ensure the eyeballs, THEN you show the ads, always paranoid to piss off your readership.
mobile safari adblock in ios9 will hopefully bring movement into this ad game.