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> raise prices, lower compensation and still keep the customers and drivers.

that's what I mean by fucking people over but it's hopeful at best that people will remain loyal because there's zero cost of switching. As soon as Uber makes profit, others will jump right in with lower prices because there's no barrier to entry, no network effect. Your homies riding Uber? Oh okay, I guess I'm stuck with Uber since all my friends are on it (sarcasm). Unless they bribe city officials that it is illegal to operate as a Uber competitor in which case people would probably go even more apeshit.




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