It's perfectly fine to disagree, but to request a peer-reviewed journal about the efficacy of A/B testing? I don't know, maybe something like that exists, but my hunch is that the only things that get peer-reviewed are new ideas that are unproven and require the tough scrutiny of other smart people who are intimiately familiar with the subject matter.
Regarding A/B testing, go try it. Write down 10 different ways to ask out a girl. Go and ask out 10 girls with the first method, 10 with the next, and on down the line measuring the effectiveness of each approach.
It's perfectly fine to disagree, but to request a peer-reviewed journal about the efficacy of A/B testing? I don't know, maybe something like that exists, but my hunch is that the only things that get peer-reviewed are new ideas that are unproven and require the tough scrutiny of other smart people who are intimiately familiar with the subject matter.
Regarding A/B testing, go try it. Write down 10 different ways to ask out a girl. Go and ask out 10 girls with the first method, 10 with the next, and on down the line measuring the effectiveness of each approach.
You'll figure it out. :-)