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On the other hand, it's a perfect example of how much it matters which parts of your idea are sophisticated and compelling. Here's an interesting take on why Farmville is so successful: http://flyv.typepad.com/warcraft/2009/12/farmville-considere...

As a hardcore gamer, you could call it an unsophisticated game. But I think as a product it's very sophisticated about what will encourage casual gamers to spread the word and come back regularly.

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