Try to ride some powerful existing waves vs. just creating new waves. Find some big and important industry trends and ride on top of them. It is very very hard to create your own industry trends. Be careful about getting out too far ahead of any wave.
It is where I made a major error - getting way out in front of the wave.
I agree. I think the article basically summarizes what we have all learned (the hard way) ... ahead of your competitors but never too far ahead of your customers.
