The comments so far seem to be ignoring how the frat culture at American universities contributes to a culture of gender discrimination. This issue has been discussed for years, and was highlighted further with the (discredited, but important) Rolling Stone article about frat culture at the University of Virginia.
The problem is not just the name, and I recognize that drinking games are not fundamentally sexist, but the structure of a party with this kind of theme pays homage to a culture that has some deeply-ingrained gender discrimination issues.
It was important only insomuch as it highlighted extreme bias in mass media. It was a wholly fabricated story and should not be used to shame frat culture.
Edit: to those downvoting, I'd love to hear how a fabricated story is somehow important. It was a huge blemish on Rolling Stone.
It's important because it focused national attention on a very real issue for awhile, before the story shifted to be about journalism. It's also an important moment for journalism, but that's not what I was referring to.
The UVa story was largely fabricated, but that doesn't mean that no one gets raped, shamed for being a victim of rape, ostracized for being a victim of rape, or encouraged to be silent when raped at a frat party at many universities. One of the most telling responses to the article before it was investigated was the fact that very few people were actually surprised.
That's important, even if the media successfully dodged having to deal with the deeper issues for another few years.
This is pure speculation on your part. The reporter for Rolling Stone went out in search of this story and interviewed at many campuses. The only account she came across was the fake Jackie story.
Since there aren't actually any examples of this happening, it certainly doesn't seem pervasive.
So even though the article wasn't true, and it was based on a completely fabricated story by a person who may actually be insane, it's still "important", because it provides ammunition to build up the narrative against those hated (i.e. White and Male) fraternities.
The problem is not just the name, and I recognize that drinking games are not fundamentally sexist, but the structure of a party with this kind of theme pays homage to a culture that has some deeply-ingrained gender discrimination issues.
It's not "ill-timed", it's just wrong.