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I'm assuming you have an interest in indie bookshops. Where do you go online to talk about them? Where do your likeminded friends go online?


It's more about the books one finds at bookshops. Reddit and YouTube are destinations for some.

Personally I don't really contribute to either...visiting a bookshop for me is more of an independent, spiritual type of activity similar to the way many people think of gardening.

Still, the passion expressed for browsing independent bookshops through articles, social media, and other projects is immense.

I know I'm hitting an area dear to many...question is if I have the right angle.

Anyway, not trying to make this a personal consulting session, but it's an interesting niche that I expect will have its own unique pitfalls and challenges in reaching customers...just like any other!


First, check your core hypotheses.

> Still, the passion expressed for browsing independent bookshops through articles, social media, and other projects is immense. > I know I'm hitting an area dear to many...question is if I have the right angle.

1. How do you know that? For example. I love custom made chess pieces. I'd never buy (or use) an app to browse different chess boards/pieces etc. I need to touch them, talk to a person that made them, etc.

2. Can you find 3 people who want this (i.e. give you money) ?

If yes: What do they say? Why do they want(love?) this app? Where did you find them? How many others like them are out there?

If no: Ask them why they don't like it.

Anyway, if you want to talk more about it contact me. I'd love to help.




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