The article is about people who use things like wordpress and maybe write little plugins for them, rather than designing the frameworks in the first place. Those types of work are, undeniably, very different, one common analogy being the difference between car mechanics and automotive engineers. I don't see the author's work as brain-dead (neither is the work of car mechanics), and the author clearly implies he doesn't either. But he is surrounded by people that sneer at it -- that certainly seems believable to me.
