"What doesn't work is selling a service–cleaning or otherwise–for $20 when you h...

"What doesn't work is selling a service–cleaning or otherwise–for $20 when you have to pay the contractor $50 and a CAC of $12 (spitballing BTW)."

I know you were spitballing, but the one time I looked at Homejoy, it most definitely wasn't on the cheaper side of the coin, quite the opposite.

Anyone care to give numbers?