One of the key points that Clayton Christensen Innovator's Dilemma makes is that many customers can be "over-served" by a mature product: it has more features and capabilities than they need or can use. They do this by listening to their best customers, who tend to be power users.
Microsoft Word and Excel are clearly an examples of this, where simpler web-based solutions are gaining traction. What Wingify has shown is that Google Analytics may have crossed the threshold into "Swiss Army Chainsaw"--every blade you might ever use all in one handy package--when a simple handsaw may be all that many folks need.
Microsoft Word and Excel are clearly an examples of this, where simpler web-based solutions are gaining traction. What Wingify has shown is that Google Analytics may have crossed the threshold into "Swiss Army Chainsaw"--every blade you might ever use all in one handy package--when a simple handsaw may be all that many folks need.