Loss aversion is about the only reason people don't do startups! :) | Hacker News

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		noonespecial on Jan 15, 2008 \| parent \| context \| favorite \| on: Why people believe weird things about money Loss aversion is about the only reason people don't do startups! :)

viergroupie on Jan 16, 2008 [–]

I know this is supposed to be a startup echo chamber, but come on...

I feel silly even contemplating spelling out the many reasons (beyond loss aversion) why not everyone starts their own company.

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