AMA worked fine before all the organization and planning of celebrity appearances. If you're a celebrity or politician or whatever, just hop on, make a post, message a mod for verification or post something to twitter and have at it. The only reason it became so ridiculous is because the mods themselves wanted to feel important, like they were "running" AMA. If some "important" person can't use the internet, then don't do an AMA or find someone to help you. Why there needs to be an employee and all this formality is beyond me...