Lessons from Sending 5M SaaS Customer Development Surveys

[pccampbell]

http://blog.profitwell.com/lessons-from-sending-5m-saas-customer-development-surveys

[skmurphy]

I don't find this to be true: "One of the most useful tools in the marketer’s tool kit is the survey." Especially in the early market.

I find that surveys and landing pages and A/B tests are often used as "veterinary marketing" techniques to avoid having real conversations with prospects and customers.