That's funny you ask - I did think for a second about which link to provide. I went with the print version because the article is six pages long and I prefer not to have my reading interrupted. But that's me.
Agreed. We have so much bandwidth and computing power that most of will see either copy at the same time. Besides, I like seeing the design of the site and article photographs, they set a tone.
Here's the design-included link: http://www.fastcompany.com/magazine/141/a-modern-mess.html
If nothing else, I learned a new word today ('ethonomics'), by tracking back to the main page.