1) Get your domain name before you name your product :-) a lot cheaper that way
2) Don't break my two tweaks rule. Which is, take your ideal name, now make one change to it so you can get the domain you want. I.e. change letters, mispell it, spread over the '.' etc. But don't make TWO changes, TWO changes looks naff. One is acceptable. (Obviously this is a rule of thumb).
I'd also add, be creative, there are lot's of ways to create cool domain names (as you can see from YC companies), but as @fsk said, CHECK GOOGLE! once you're done.
Especially try not to have a valid dictionary word as a product name unless you are Apple - the reason for this is you'll want to have Google Alerts and track mentions across blogs and social media. You can't do this if you've chosen a commonly used phrase or name.
Interestingly this is why Marina and the Diamonds named her album Froot ;-) true story.
2) Don't break my two tweaks rule. Which is, take your ideal name, now make one change to it so you can get the domain you want. I.e. change letters, mispell it, spread over the '.' etc. But don't make TWO changes, TWO changes looks naff. One is acceptable. (Obviously this is a rule of thumb).
I'd also add, be creative, there are lot's of ways to create cool domain names (as you can see from YC companies), but as @fsk said, CHECK GOOGLE! once you're done.
Especially try not to have a valid dictionary word as a product name unless you are Apple - the reason for this is you'll want to have Google Alerts and track mentions across blogs and social media. You can't do this if you've chosen a commonly used phrase or name.
Interestingly this is why Marina and the Diamonds named her album Froot ;-) true story.