Anything from John Chow's website is incoherent self-serving drivel as part of his marketing funnel to get you to help him make more money... so he can blog about how he makes more money.
This article had good intentions, but guest blogging on John Chow's website is doing him a disservice.
I stopped (not) reading at "often for little or no monetary compensation". I'm still a student, I'm doing CS, I have good work experience, but unless they pay me good money (see Google & Microsoft) I won't accept any offer.
This article is just wrong. Interns want a fair salary so that they can cover their expenses for the summer and perhaps save a little for the coming school year. Beyond that the largest hurdle is getting interns to know about you. At my college job fair there were only big name marquee corporations. I didn't really even learn of the large size of the start up scene until after graduation.
Something that I did not know - most unpaid internships are technically illegal.
You are not allowed to have an unpaid intern "If the employer that provides the training derives no immediate advantage from the activities of the trainees . . . "
I'm a college student and I'm looking for an internship at a startup or small business. I do not care at all about accumulating resume buzzwords. None of the good programmers I know have any trouble filling their resume with actual accomplishments.
This article had good intentions, but guest blogging on John Chow's website is doing him a disservice.