The article touches on this, concluding with a brilliant observation that I think is spot-on:
"... distraction is scary for another, complementary reason: the tremendous value that we’ve come to place on attending. The modern world valorizes few things more than attention. It demands that we pay attention at school and at work; it punishes parents for being inattentive; it urges us to be mindful about money, food, and fitness; it celebrates people who command others’ attention. As individuals, we derive a great deal of meaning from the products of sustained attention and concentration—from the projects we’ve completed, the relationships we’ve maintained, the commitments we’ve upheld, the skills we’ve mastered. Life often seems to be “about” paying attention—and the general trend seems to be toward an ever more attentive way of life. Behind the crisis of distraction, in short, there is what amounts to a crisis of attention: the more valuable and in demand attention becomes, the more problematic even innocuous distractions seem to be."
and then this insight toward the end:
"as I read Crawford’s solemn prescriptions for the elimination of distraction, it occurred to me that we might have everything backward. What if, in fact, we’re not very good at being distracted? What if we actually don’t value distraction enough? It may be that, with our mobile games and Twitter feeds and YouTube playlists, we’ve allowed distraction to become predictable and repetitive, manageable and organized, dull and boring—too much, in short, like work."