Extremely bad title. This is about one startup, not startups.
If they do want to do some properly backtested analysis of the predictive value of various financial indicators versus expected value across many startups though, that would be great.
I'm genuinely not sure if you're trolling, or just unaware that sourcing and analysing various financial indicators against valuations across multiple startups is what Mattermark does?
The title isn't misleading at all. It's about the different financial indicators that people use to talk about saas businesses, and he just used his own business as an example to help explain the terms. The numbers or company need not even be real, they are just there to help explain each term.
If they do want to do some properly backtested analysis of the predictive value of various financial indicators versus expected value across many startups though, that would be great.