A. I Googled “wristwatch” in about 25 different languages and picked the goofiest. Hodinkee is derived from a Czech word, “hodinky,” which means wristwatch. It’s a silly name, but it works because we’re talking about incredibly expensive things that could be perceived as highly pretentious. It really cuts us down to size and says, “It’s just watches.”
A. I Googled “wristwatch” in about 25 different languages and picked the goofiest. Hodinkee is derived from a Czech word, “hodinky,” which means wristwatch. It’s a silly name, but it works because we’re talking about incredibly expensive things that could be perceived as highly pretentious. It really cuts us down to size and says, “It’s just watches.”
Source: http://www.nytimes.com/2014/03/27/fashion/hodinkee-watch-che...