Anecdotally, something I've seen work in the B2B space is framing the message `n` different ways for each type (n) of stakeholder. So you'd have a quick view of value props and stories for the CIO, the IT director, etc. Sometimes it's hard to find the general value proposition, and it's much easier to have the different cohorts self-select into the message that means the most to them. And sure, sometimes this doesn't cut it and you have to get on the phone.
The general message could still be there (kitchy and sexy), the focus would still be on the end user (developer), but others wouldn't have a hard time finding the message that resonates with them.
Has anyone else seen this strategy succeed (or fail) for their business?
The general message could still be there (kitchy and sexy), the focus would still be on the end user (developer), but others wouldn't have a hard time finding the message that resonates with them.
Has anyone else seen this strategy succeed (or fail) for their business?