DMCA basically gives you 72 hours to take something down. Now that worked in a world where content was intended to have an unlimited lifespan ie- music, youtube videos,etc. With livestreaming video, the damage is done within a few hours or less.
Livestreaming sites have put content fingerprinting technology in place and often respond very fast to takedown notices. Even the fastest of responses will still cause damage. So does that mean JTV puts in a system where content owners can just start taking things down at all like ebay does with auctions? I don't know, that's scary.
I would never cancel cable because I can watch sports on a livestream site. The quality is usually crap with foreign commentary. Odds are the people watching that content don't have cable anyway (like myself).
There are two missing pieces to the content side of things when it comes to shifting people away from cable subscriptions: local news and sports. Local news could be solved in a fairly straight forward manner. Sports is up to each league,etc. If I were the NBA, NFL, MLB,etc. I would start working with livestreaming sites to do test runs of pay per view content. Once most sports games are ubiquitously available on the internet in real time and for replay Comcast should be scared. If Comcast actually had their shit together, they would have purchased JTV/Ustream/Livestream when they were cheap.
Right now, the real value of live video isn't from illegal sports or content, its from real time interaction. If you've ever seen a celebrity or music artist interact with their fans on a live video site, you know the platform is something special. The numbers that Jonas Brothers/Ustream/Facebook pulled in were absolutely mind blowing.
I am the VP Marketing at Justin.tv, this was also not reviewed by a lawyer :)
"DMCA basically gives you 72 hours to take something down"
I don't believe there's any law or precedent that states 72 hours (or any number of hours) as a required turnaround time. More importantly, for the vast majority of infringing broadcasts, we don't take 72 hours (or any number of hours) to respond to a request for takedown. Instead, the vast majority of owners of infringing content (over 150 companies including probably all copyright owners you can name) have access to a tool that lets them take down content instantly without any intervention on our part.
"Livestreaming sites have put content fingerprinting technology in place and often respond very fast to takedown notices"
When you refer to these sites, I'm curious which ones you have in mind other than Justin.tv. We do have live finderprinting and we do respond instantly to most takedown noticed. However, I don't know of other live sites that are doing either of those. In fact, Ustream was sued this summer due to not responding to takedown notices and Fox's content group legal counsel has specifically stated that Livestream has not gone to the same measures to protect copyright holders as Justin.tv.
Livestreaming sites have put content fingerprinting technology in place and often respond very fast to takedown notices. Even the fastest of responses will still cause damage. So does that mean JTV puts in a system where content owners can just start taking things down at all like ebay does with auctions? I don't know, that's scary.
I would never cancel cable because I can watch sports on a livestream site. The quality is usually crap with foreign commentary. Odds are the people watching that content don't have cable anyway (like myself).
There are two missing pieces to the content side of things when it comes to shifting people away from cable subscriptions: local news and sports. Local news could be solved in a fairly straight forward manner. Sports is up to each league,etc. If I were the NBA, NFL, MLB,etc. I would start working with livestreaming sites to do test runs of pay per view content. Once most sports games are ubiquitously available on the internet in real time and for replay Comcast should be scared. If Comcast actually had their shit together, they would have purchased JTV/Ustream/Livestream when they were cheap.
Right now, the real value of live video isn't from illegal sports or content, its from real time interaction. If you've ever seen a celebrity or music artist interact with their fans on a live video site, you know the platform is something special. The numbers that Jonas Brothers/Ustream/Facebook pulled in were absolutely mind blowing.