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This ease of updating can be beneficial for some types of software (e.g intranet LOB). I have two issues with it for consumer software:

* the customer is powerless when it comes to deciding whether to upgrade when e.g. the company decides to change strategies.

* the customer data lies unsecured, covered by a standard privacy policy in some foreign jurisdiction somewhere. HTTPS by itself is useless when the data is available to pretty much anyone working at the company and in some cases the server providers too. I think this covers 99% of web services out there like Evernote, Dropbox, FB, Google's stuff, etc.



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