I have always been afraid that as ad blockers get popular, someone out there will create a wrapper for contents+ads to combat the issue. If the ads didn't get a return ping to the host server, then contents would be limited for not get pushed. This is fairly easy to do and I've seen it implemented on some sites. But they are still very rare for some reason.
As for Google, they've already paid Eyeo to be whitelisted , so they're not interested in this kind of solutions as it would harm their user base. This however hurt Google's smaller competitors which couldn't get Eyeo to whitelist them.
As for Google, they've already paid Eyeo to be whitelisted , so they're not interested in this kind of solutions as it would harm their user base. This however hurt Google's smaller competitors which couldn't get Eyeo to whitelist them.