Made me think of a dystopian future where the autonomous car would use the few milliseconds it had to make its choice to set up an auction where the bots of the insurers of the involved parties would bid on the outcome of that choice.
The scary thing is that I don't think that is extremely far fetched.
The closing example is quite good--if it's my vehicle, I'd rather expect it to prioritize me over the other car. At the same time, what if I'm behind on payments? Or the other car contains a company shareholder?
The scary thing is that I don't think that is extremely far fetched.