I gave up on cable TV 8 years ago. Before that I would always mute commercials, I despise my attention being broken to sell me stuff I don't want. When we had company they would think it was odd at first but then realize how awesome it was to not have an announcer screaming about dirt, cars and fast-food. I have a serious problem now when going to someone's home and they don't mute commercials, but instead try to talk louder over them.
Side note, my wife lost 35 pounds after ditching cable. She noticed her cravings for fast-food and pizza subsided when she wasn't being bombarded with food adverts all day long. TV commercials are designed to tickle your insecurities and then sell you stuff to lessen those insecurities. That was how we were taught in advertising school. Being aware of the tricks still doesn't always work at lessening their impact.
Side note, my wife lost 35 pounds after ditching cable. She noticed her cravings for fast-food and pizza subsided when she wasn't being bombarded with food adverts all day long. TV commercials are designed to tickle your insecurities and then sell you stuff to lessen those insecurities. That was how we were taught in advertising school. Being aware of the tricks still doesn't always work at lessening their impact.