On: Walking Through a Doorway Makes You Forget (2011)

A recent episode[1] of the design podcast 99% Invisible talks about how this (or a similar effect) was exploited by Victor Gruen in the design of shopping malls, in what they call Gruen transfer[2].

1. http://99percentinvisible.org/episode/the-gruen-effect/

2. http://en.m.wikipedia.org/wiki/Gruen_transfer