It's also reprehensible to say that it's OK for companies to cheat their cusomters. I don't think the CertSimple guy was actually trying to boycott that guy's company, he was trying to make a point.
I read it as a mixed call to boycott (and shaming) together with an appeal to CertSimple's expertise; "I don't see you actually having any startups, and thus your opinion is meaningless. If you do have a startup you certainly are a bad startup."
It's a simple statement that companies shouldn't cheat their customers, nor should we support companies (including HN startups) that think it is OK to cheat their customers.
