Giving away free stuff isn't enough. People feel entitled to the best stuff for free, not just the free stuff you gave them. And if you offer the alternative of "then don't use the free stuff we're trying to give you" all you'll do is make them more angry at you.
You just can't stop people from looking a gift horse in the mouth.
As far as I can tell, Facebook is offering free access to websites whose operators agree not to be burdensome on the network. That is nothing like cigarettes, and analogizing poor people to children seems a bit degrading.
https://www.youtube.com/watch?v=e6jGeIwebvk
Giving away free stuff isn't enough. People feel entitled to the best stuff for free, not just the free stuff you gave them. And if you offer the alternative of "then don't use the free stuff we're trying to give you" all you'll do is make them more angry at you.
You just can't stop people from looking a gift horse in the mouth.