tl;dr - their approach to censorship is to implement a national DNS server (yes, single point of failure, and yes it goes down a lot) and block outgoing DNS packets.
Some ISPs also use transparent proxies, so unless they use HTTPS for everything, using an alternate DNS server won't help them much (except maybe for the reliability part).
Cool :) The other way around also exists: Iodine [1] does IP-over-DNS. Very useful for some commercial access points which usually don't filter DNS but redirect HTTP to a landing page.
http://jakarta.coconuts.co/2015/05/08/national-internet-dns-...
tl;dr - their approach to censorship is to implement a national DNS server (yes, single point of failure, and yes it goes down a lot) and block outgoing DNS packets.