Interesting enough book, but I must admit, I was surprised at the low quality of most of the popular videos and YouTubers he links from the "book". Are these people making any money out of their YouTube fame? I guess with a little dedication (produce content in regular intervals), you can still get quite far on YouTube.
Basically the guy found out that seeing talking faces in the morning lifts his mood. Perhaps that is all there is to the YouTube blogging phenomenon: people have a need to see talking faces, no matter what the faces actually say.
I feel reminded of "seeing faces on TV in the morning might help against depression": http://www.stat.columbia.edu/~cook/movabletype/archives/2007...
Basically the guy found out that seeing talking faces in the morning lifts his mood. Perhaps that is all there is to the YouTube blogging phenomenon: people have a need to see talking faces, no matter what the faces actually say.