Well the Apple Watch doesn't cost 2-4 months wage for most US workers. At $500, even for someone on minimum wage it's not even 1 month wage after taxes. You have to get a pretty fancy one before it starts getting expensive.
Wealthy people DO use really expensive watches to show off, and the Apple Watch Edition serves that purpose. But for most watch buyers in the US, their watch is more of a fashion statement than a wealth statement. It's saying "Look at my great taste and sense of style." That's part of what the iPhone and MacBooks do in the US, and that's the goal of the Apple Watch here as well.
I think overall, though, the Apple Watch is failing at that goal in the US. Most people I know think it's only slightly less dorky and useless than Google Glass.
At $500, even for someone on minimum wage it's not even 1 month wage after taxes. You have to get a pretty fancy one before it starts getting expensive.
This betrays a misunderstanding of how disposable income works. For monthly wages below some n (where is n is determined by the cost of living in your city), a person's disposable income is effectively $0. In other words, someone making $1200/month doesn't have twice as much disposable income as somebody making $0/month. They both have zero disposable income.
As are all gold watches. Apple's challenge in creating the Apple Watch is that a lot of their best customers already have fancy show-offy watches they prefer to wear, and for Apple to crack that market, they have to produce a version of Apple Watch for people who won't go out in public wearing a watch that costs less than $10,000. Yes, it's ugly, but even $17,000 is relatively cheap in the world of watches for the top 1%.
> At $500, even for someone on minimum wage it's not even 1 month wage after taxes.
If you ignore rent, utilities, food, that unexpected medical emergency, this months car repairs because you can't get to work without it, and you can't afford to save up to get a nicer car that doesn't always break down because of these constant repairs...
Dude. Come on. Reading comprehension. We were talking about cost vs. total monthly wages. Not about whether it's affordable for people on minimum wage. Obviously nothing is affordable on minimum wage.
Wealthy people DO use really expensive watches to show off, and the Apple Watch Edition serves that purpose. But for most watch buyers in the US, their watch is more of a fashion statement than a wealth statement. It's saying "Look at my great taste and sense of style." That's part of what the iPhone and MacBooks do in the US, and that's the goal of the Apple Watch here as well.
I think overall, though, the Apple Watch is failing at that goal in the US. Most people I know think it's only slightly less dorky and useless than Google Glass.