Based on the "adapt or get out" tone and unironic use of jargon like "Teal Organization", I picture their emergent culture landing somewhere between Lord of the Flies and Scientology.
Reading the Holacracy page on "processing tensions" [0] feels like document written by Dogbert. Poe's law resonates so strongly here that had I not known that this was for real (since there's a book, and Zappo's is doing it), I would have thought it was satirical.
I feel like I need to read it three times, and still it feels like mumbo-jumbo.