Interesting that while the article mentions TechCrunch's crusade, it never mentions the problematic aspect, which are the scammy offers. The article only mentions buying virtual goods as a problem. I'd say scamming is worse.
That was my take as well. If someone wants to pay cash to play a game, even one I might think is silly, it's none of my business. What TC was after were misleading offers that can end up costing players a lot.