The new book (codenamed The Startup Way) will be traditionally published just like TLS. I already have a book contract and everything.
The Leader's Guide is the MVP, that will only be available via Kickstarter. In fact, my book contract specifies that TLG cannot be sold at retail in stores or online.
I'm a very happy author, and the traditional process did well by me. But it doesn't work for everyone. In fact, it's a lot like VC: good if you know what you're doing but dangerous if you approach it naively.
The Leader's Guide is the MVP, that will only be available via Kickstarter. In fact, my book contract specifies that TLG cannot be sold at retail in stores or online.
I'm a very happy author, and the traditional process did well by me. But it doesn't work for everyone. In fact, it's a lot like VC: good if you know what you're doing but dangerous if you approach it naively.