I.e. people under twenty (with notable and profitable exceptions like video games and education software); hackers or crackers who can get around nags and piracy protections, or find a close free substitute; or, God help you, someone who is both.
But, for me at least, it means I'm not my own target group.
The only software which I consider to paying for are tools for industrial automation, PLC programming. It, mostly, means enterprise scale. Not my league yet.