I currently have the the Pebble Steel and I have to deal with some of the issues that the Apple watch is going to have. I rarely just look at my watch without having to do a little wrist flick to turn on the backlight so having to do that is no big deal to me (It's a habit at this point). I'm a little disappointed in how slow the Apple Watch appears to be but I'm sure I can get past that. I'm really interested to try the Apple watch after using the Pebble for over a year and seeing how the experiences compare.