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> it's taking a classic component of a watch and propelling it into the modern era.

That's a spectacularly marketing-y phrase. It's a scroll wheel. There's nothing wrong with that, but we don't need to dress it up as anything else.



Why does it even need to be a dial? Why not a touch-strip along the side that you slide your finger along for scrolling?

The whole idea of a dial seems backwards. I've always hated dials on watches. They catch on everything.


With the touch strip you'd be limited by the length of it and 1:1 mapping for scrolling.


Why does it have to map 1:1?




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