I'm 26, one year ahead of Spiegel in school (my brother was his year at Stanford), and I don't use Snapchat (I have an account, I download it maybe every other month to see what's changed, but have never been able to get into it). I'm an outlier in my social circles. All my friends use it. Also, a few weeks ago, Bill Simmons (Grantland creator) used it while at Wrestlemania. One year ago, he would have tweeted it from @GrantlandLive. Grantland has been really good at leveraging social technology, and were ahead of the curve on livestreaming, so to me, the fact that basically everyone I know my age and younger uses Snapchat, and that an organization that's done a great job using social tools is starting to try and figure it out tells me that its here to stay for at least the near future.
