“I’m mining the history of this company for its
underlying technologies,” said Jeff Clarke, 53, who
became Kodak’s chief executive last year. Mr. Clarke has
no delusions that Kodak could bring those technologies to
market on its own;
Why are they so down on Kodak as a brand? There's still a ton of people who have very fond associations with the Kodak brand, since the film camera would only come out only at those special meaningful moments like birthdays, weddings, vacations, etc. (No, people didn't just routinely snap pictures of their lunch back then.)
Anyway, where can I get a Kodachrome Instagram filter?
My family took a ton of pictures on Kodak film when I was a kid so I certainly fall into the demographic of people who have fond memories of the brand. However, I would hesitate to buy a Kodak product now because I would assume that it was just a piece of junk with Kodak branding. Until just now I didn't even realize Kodak still did anything besides license patents.
Well, that is not true. I'm shooting film my whole life (my father was a photographer and we had several cameras at home). I use digital for about 95% of my pictures, but I have more analog than digital cameras, all of them are in perfect shape and I use them regularly. My favourite BW film is Kodak Tri-X [0], which is still being produced. I'm also using Kodak Ektar, Portra and still have few rolls of Kodak E100, although that one is not in production anymore.
I wasn't talking about Kodak film, I was talking about any arbitrary Kodak branded product. When companies die they often sell the brand, which then gets slapped on lots of random, usually low quality, products unassociated with the original company. This is why I would have been, until I found out that Kodak still exists as a real company, been extremely hesitant to buy something with "Kodak" on the box.
Anyway, where can I get a Kodachrome Instagram filter?