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I enjoyed the bit about differentiation:

"Another way of approaching this challenge is to think: what's different about what you're doing? If the only thing that's different about what you're doing is that the product is easier to use, then you need to think long and hard about a better way to differentiate yourself."

I would also stress the value propositions and benefits of your solution and how those are exemplified in the features. It'll make for an excellent transition into the demo and not read like a boring feature list.



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