Let's be real here: Magic likely did not develop much, if any, scheduling tech and task management technology in-house. I would be comfortable betting they are using off the shelf software for this and applying some smart decisions about how to use it. Before launching I would also bet less than a month of full-time work went into planning scheduling tech and task management. It's a cool achievement, I like their service and wish them luck, but valuing this amount of effort (and a great deal of luck) at $40 million seems pretty ridiculous.
I agree getting noticed and getting users is hard, but did Magic really generate millions of dollars worth of brand recognition in only a few weeks?
I agree getting noticed and getting users is hard, but did Magic really generate millions of dollars worth of brand recognition in only a few weeks?