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This is exactly what I'm doing with Bill On Site, an invoicing application I launched earlier this week. The online invoicing market has many big players in it with excellent applications (Ballpark, Freshbooks, Curdbee, Ronin, just to name a few), but of all of them, only Freshbooks caters to the mobile market, and they only support iPhones.

It's early days yet, but we're getting some good reviews from sites that have tried our app out with various mobile phones and found it fast and intuitive.

From here we scale up traffic and drive conversions, and oh, BUST YOUR ASS FOR YOUR CUSTOMERS.

Differentiation is good and all, but the #1 thing I've read that helped grow a business is being there for your customers when they need you most. Answer emails ASAP, fix your product ASAP, offer discounts, extended trial time, everything you can to make your customers super-happy.




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