This is a very silly article. Storage gets progressively cheaper. If it costs 2^18 dollars to store it today, it'll cost $2^17 to recopy it next year, $2^16 the year after that, and so forth.
Basically, if it costs N dollars today, it will cost roughly 2N dollars over its lifetime.
Basically, if it costs N dollars today, it will cost roughly 2N dollars over its lifetime.