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Search Engine Optimization means optimizing for search engines means if your metadescription on Google sucks and your sublinks are nonexistent, you have bad SEO.



No, the point of SEO is to drive you up higher in search results. Droid is already at #1. There's nowhere for it to go.

A crappy site and meta tag are unrelated.


That's part of SEO. But if you're optimizing for search engines, that includes controlling how your result shows up and what extra things show up too.

If you want to stick to your pedantic definition, then I'll put it like this: Apple isn't just at #1, they have an additional eight links present before anything else shows up. Droid has one link to their nine.


That is one goal of SEO. Another related goal is to have the search result's blurb compel the user to actually click on the link.




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