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Why are these banners so popular - they are actually my least favourite part of browsing on iOS - every single webapp (GMail, Yelp, Urbanspoon) sticks one of these banners at the top of my page and reduces my real estate and doesn't remember that I dismissed it the first time. I'm not super excited to be seeing these on Android too.

Do usage stats indicate that a lot of people use this feature?



As the article says:

* It will only appear for sites you use regularly * It will only appear once per site, ever


With this project we are trying to be as respectful of the user as possible, so yes it is correct we won't keep re-prompting once installed or dismissed. There is still a lot we are working on fine-tuning the heuristics of this but I am quite hopeful that we will see a reduction of custom banners on the web because we can provide a better experience for sites.




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