I really like the landing page, but I feel I have to point out one obvious thing:
Your sign-up page[0] not only resembles the one of Basecamp[1], but you chose to actually copy (not like copy from it, but _copy_) the graphics from it? And the graphics features a dude wearing a Basecamp sweater?
I can see why you want to find design inspiration in Basecamp, but for me that stuff is just too close to the original ;)
As I said. Just a friendly pointer. You might want to change that. Other than that I wish you the best of luck, and this looks like a great start and an interesting idea!
If not perhaps consider paying one of the illustrators (Daniel González stuff looks excellent) to make you a set of illustrations which are all in the same style - your pages would look a lot more coherent if they didn't have a grab-bag of styles going on, and also you could have a lot of liability if you don't have permission for every image on your site.
It's not really on to just copy images from the web without attribution or payment - you could be sued for a lot of money for that basecamp image for example which is still up.
Otherwise, it's a nice site and great idea though.
but yes, you make an excellent point. Equally I agree with his approach of using a $9 template before validating w customers and working out the business model...not sure what the theme site says about the images licence wise but it's not necessarily a bad abstraction to assume that images included with a template are licenced with it if they aren't watermarked etc.
In light of the fact that the template you've linked looks exactly like recallbee.com, the author's comment "Thanks, I actually copied the image to see what it'd look like in place and forgot to take it out" seems disingenuous.
Seems like an honest mistake in using this theme, though taking an image from bootcamp is a little weird, probably just forgot but it should never have been in there even in a mockup.
The theme authors themeum should be ashamed of themselves though, and it looks like their theme has been swiftly deleted as it is now 404.
Looks like they just shamelessly rip off people's copyright work to put into their themes, first image from one of their premium themes came up on tineye as all rights reserved:
Seems really unlikely that template has licensed all those images either given it's from a template farm that looks like they churn these things out and the many sources.
You know, if you have a problem with someone and want to say something,fine, but don't be a coward and hide behind a throwaway account. Apparently you only speak your mind when you're sure that everyone around will agree with you, which is pathetic.
Beautiful execution but I find the purpose misguided. I am a parent too so maybe that's a cultural difference (EU vs US?) but if my kid choked on a toy I would pay closer attention to toys going forward rather than look for toy vendors to do my parenting for me.
You make a good point, but surely you'd admit that you're not versed on every possible danger that a toy could present. For example, what if we discover a year from now that a particular paint or varnish that we thought was completely safe is actually toxic?
I would imagine that both our governments pay experts to research such things, and making their conclusions more accessible seems like a useful enterprise.
Part of the expense of products is to ensure a good, safe design. I could use common sense and research toxicity of materials, off-gasing, tensile strength, resistance to hot/cold/UV, shapes that are vulnerable to choking, strangulation, puncture wounds, etc. If every parent had to go through this for each purchase it would be a massive, unnecessary duplication of effort. This would take considerable time just for childrens toys, not to mention food, cars, and office buildings. I'm glad that cars have recalls driven by real engineers that drivers are proactively contacted about rather than relying on the average person's "common sense" about vehicle safety.
Sure, as a parent you should be able to decide what the appropriate response is. But at least to me this particular class of problems does not need an app but simple common sense.
Not a parent yet, but I'd probably use something like this less as something to find out if there's a choking hazard, but in case there's something I don't think of that might be a problem. Fire hazard because it shipped with a faulty power regulator the overheats? Exploding batteries? Those are things that I wouldn't be able to tell at first glance that they'd necessarily be a problem.
How far does this rabbit hole go, though? Your kid may just as well be the first victim of a yet unknown fault. You can't protect them from everything and trying to do so will only cause you anxiety. Wouldn't you rather spend your mental energy on something more positive?
Agree. But I think that's the idea behind the concept. Don't want to spend time worrying about it, but if there is a known defect discovered later about something I bought, I would like to know about it.
Assuming it's as easy as lifting my phone and scanning a barcode after the occasional toy purchase. Then I can forget about it.
Agree you can't give up common sense, and you shouldn't obsess about it, but it's silly to not remove a toy if there is a known defect that causes deaths.
It also could give you a false sense of security in case it's something that's not published on this particular service.
Also, in most reasonable countries products that are known to cause deaths are removed from the market instead of continuing to be sold with the "buyer beware" assumption.
We don't need to do that and can't because the technology is incredibly complex and even if you understand that stuff your curtains could be the real fire hazard in your room.
All of this is covered by consumer protection laws very successfully - recalls.gov has just a handful a day across everything, Amazon alone sell over 200 million different products.
You are very correct. The huge problem with this is that it focuses on toys. Now let me tell you, a two-year old does not give a crap if something is a toy or a water bottle or a folding ruler from daddys tool set. They will play with anything they find. You as a parent have to be vigilent and responsible. There's no app for that.
If you're letting people enter in their credit card information at any point for any reason you MUST get an SSL certificate and force people to use a TLS secured connection.
It doesn't include any real verification, so it doesn't give any assurance that you are who you purport to be, but it at least prevents people's credit card numbers from being sent across the web in plain text.
Ugh. I guess that's technically true, but it doesn't prevent me from feeling heeby-jeebies.
What's to stop a malicious MITM (using an iframe, say) from fucking with Stripe's javascript during runtime if you're not using HTTPS yourself?
EDIT: turns out that Stripe themselves recommend SSL[1] for the same reasons we both guessed:
Do I need to use SSL/TLS on my payment pages?
Yes, for a couple of reasons:
* It's more secure. In particular, it significantly reduces your risk of being exposed to a man-in-the-middle attack.
* Users correctly feel more comfortable sharing their payment information on pages visibly served over SSL. Your conversion rate is likely to be higher if your pages are served over SSL/TLS, too.
I think people forget that any non-HTTPS page can be tampered with in flight. For example, to deliver a form that looks like it uses Stripe but actually goes to an attacker. HTTPS is a 100% must on all pages for a business.
Seems to me that you could monetise this by selling to businesses. For example, you say in the comments that amazon still sells some toys that have been recalled. This is illegal and could land them in some trouble. So you can approach them with a price for recall updates matched to their product listings, so they can suspend sales. If you word the licensing right you can then give the service to concerned parents as cheaply as you like, while charging companies for saving them a legal hassle.
Yeah, I think the real value here is not in B2C, but B2B where you specialize in providing regulatory information to retailers in actionable form, like correlating SKUs with product URLs and so forth.
Really cool idea but how do you plan for this to pay for itself? I imagine the time commitment is pretty high to have to go through all toy recalls and/or safety hazards. It's one thing to only need to pay for servers but a humans time? Maybe you could use Mechanical Turk and then just feed donation into a bank account linked to it.
I love these little one-off sites but I worry that in a few years time they will all be graveyards.
Just throwing out ideas here.. you could reward user contribution of recalls by sharing a portion of the subscription revenue. You would require the user submitted recall to include a link to an official source. Pretty easy to verify.
He is, it was a minor scare. But a scare nonetheless, and it was on a toy that had been recalled months ago. Its amazing, but there are a lot of toys and kids' furniture that have been recalled and yet are still available for purchase on amazon!
You should add the story of your son's scare to the site - gives it a more human and personal vibe and give potential customers something to relate to.
> have been recalled and yet are still available for purchase on amazon!
Recalls are not mandatory I believe, and majority of products on Amazon are sold by 3rd party sellers (everything from part-time-single-person operations to big distribution companies).
This model seems to come up every few years but never quite makes it. Here's a version from 2000 with uglier graphics and more shouty copy, but the same idea: https://web.archive.org/web/20001018093126/http://www.safety... . I remember another version where you scanned your household goods to get recall updates.
Of course, previous failure doesn't mean the model is doomed (see grocery delivery in 2014 vs 2000) but there may be a piece missing --- is this a service that Amazon or Toys-R-Us could provide as a value add? Otherwise I'm not sure how you get CAC below LTV at a scale to cover overhead.
I'm using those sources, but I'm also monitoring a few dozen parents and educators forums where safety concerns are sometimes raised, even if they don't convert into actual recalls, and treat those reports as minor alerts.
Your site says in 2013 one toy was recalled every three days, and you mention 37,000 toys being monitored but have sent alerts about only 1% of them. To me this says by default the recalls are so rare I may never buy an affected product just by chance, I think you need something more if you want $$ every month.
Maybe this would be a better service for kindergartens, schools, daycares etc rather than parents.
Thanks for the feedback. The 37,000 is the number of toys being monitored by parents (i.e. added to the database by one of our users). The copy "Toys Being Monitored" definitely needs to be adjusted!
Thanks for pointing that out!
Also, regarding pricing: RecallBee is a pay-what-you-want service ;)
Do you have any statistics that show why every parent should use this service? What is the risk of buying a recalled toy, or one that will be, on Amazon or at Walmart? What % of families have at least one recalled toy their kids might be using?
This looks really good, but like so many sites I find on here, it makes no mention of country. So I assume you're just monitoring toys recalled in America?
i.e. It's probably not worth me in New Zealand signing up?
Well yes, there's a good chance some of the toys, especially the bigger brand names one will also be affected. But there's also a lot of Australian make and New Zealand made toys here.
I know I could sign up for better coverage of recalls than I currently have, but I'm not going to enter all the toys we have if only ~10% of them have any chance of being monitored.
that assumes the user is going to take the time to figure out which of their toys originated in the US OR waste time entering toys with the mistaken belief that the service is watching for them.
Thanks for sharing. I think you have a lot of bases covered very well. Landing Page | How It Works | Pricing is a great start. Free trial offer, and choose your own price to boot, is an interesting approach.
I understand your product. I'm not sure I'm up for the requisite effort to keep you informed of my kids toys, nor am I personally all that concerned with recalls, so for me it wasn't worth signing up. Car seat, stroller, bigger items, those I would want to know about recalls, but those aren't "toys". If you're going to do kid-safety, I think you have to cast a wider net.
I went to 'How it Works' and clicked continue. Entered a fake name and clicked continue. Left email blank and clicked continue... I just wanted to see the actual product, you know?
So then I see 'Example's Toys... All toys safe' so I click 'What toys am I tracking' and the screen flickers and now says 'Attention required... some safety concerns.' So something is wrong there, I wasn't able to actually demo your product.
Maybe instead of 'Sign Up' and making me jump through hoops, flip the model around. Start as an anonymous user, fill in some toys, see if there are issues, then to get the alerts and save your toy list, then you can click to sign-up. If someone puts real toys into the list, they are almost certain to want to save it instead of throw the list away.
Also, you might not even need to make the user create an account with a password. The alternative, more old-school Craigslist model, is just collect the email. If you ever send an alert, include a link which lets the user login. In the welcome email, include a link to edit your toy list. Once in a while, ping to ask for new toys to be added, and include an auto-login link. Just something to consider.
Also, this is probably asking too much, but can you please share the scatter plot of what people are choosing to pay for pricing? That would be incredibly interesting.
What happens when you (somehow) fail to set the status of a toy you track to "recalled" during some part of the recall period, and then one of your subscriber's kid harms themselves with said toy? Have you anticipated how to protect yourself from your subscriber in such a case?
It's hilarious that this kind of "protection" is needed in the U.S., in 2015, etc.
But I don't see any Terms of Use on the website at all, so it might be worth your time to cover your legal bases before there are too many subscriptions.
Once you have a database of toys that parents have, there are other ways you might usefully use the data, like allowing parents to join toy swap or library groups, provide purchase recommendations based on similar toy choices (you could perhaps even monetise via affiliate sales of toys), etc.
Please reconsider describing your newsletter as "high value", which is corporate jargon and doesn't seem suited to your audience. Instead explain what someone signing up will get from it.
I can't see me listing all the stuff I bought (not much!) for the kids on your site/app or whatever - this is increasingly an issue.
Perhaps you can sell a service to Walmart/Amazon/etc. whereby you maintain a list of recalled toys and then monitor their products (and eg Amazon marketplace) to make sure the toys're not being sold there?
Also supermarkets and other retailers have histories of goods purchased seems that there should be some way to use that to gather the ownership data rather than have users enter it themselves.
Congrats on building this. One thing that struck me (and possibly others) as odd is this sentence: "Did you know that in 2013 alone one toy was recalled every three days?".
It doesn't seem to make sense, either you say "Did you know that in 2013 alone 121 toys were recalled?" or "Did you know that in 2013 one toy was recalled every three days?".
The world "alone" to me only makes sense when talking about totals, not avg. per day/month/etc.
I think there is a good idea in this, but as presented I wouldn't use it.
I am a parent. There are lots of toys around the house. Some are mainstream so I will probably find them on your site, but some are boutique. Some I don't have the box for so I can't list them if I don't remember the name.
So it is quite a hassle to list them all, and I can't be bothered.
Because most danger to children isn't toys IMHO but things like drowning, choking on small objects (not necessarily from a toy, could be a coin), falling, curtain cords and roads. I would rather concentrate on minimizing those risks.
A way you could present this so at least I would use it is just an email address. No need to list your toys, and get weekly or monthly product recall updates for mainstream toys.
It could have the recalls for that month, plus anything super-dangerous in the last 6 months as a reminder. Then there is no need to enter toys and therefore it becomes a no brainer to enter your email address and get the alerts.
In addition there could be information or links to articles about other generic dangers such as those small button batteries that can cause serious harm or death to a child. Or similarly curtain cords. Road safety etc. etc.
I contracted for a company with the same idea (I built the matching engine from incoming alerts to products in the db). It went under, that was 3 years ago. They were not focused on toys, though. There is some traces of their android app here: http://www.amazon.com/Cyberellum-LLC-Recall-Alarm/dp/B007MCK...
That's a great idea and really focuses on the do one thing and do it well approach. Are you going to have some app where they could scan the barcode of the toy and get the info or is it all manually input?
I think this is awesome in terms of a product. Could be interesting to expand to other types of recalls (just go through the Ralph Nader list). Most of this information is publicly available, but in such shitty databases that it's not even worth pursuing. If I was a parent, I'd definitely sign up and probably pay a low amount.
Also, if you want some free help tracking your subscription metrics for Stripe, feel free to check out profitwell.com (completely free). Would love your feedback on that as well, if you don't mind. :)
Just to confirm, `kids'` is correct for plural posession.
If you want to be really pedantic and overanalyse it, there are three possible situations. `kids'` if you assume the parents have multiple kids, and `kid's` if they have one. However, if you assume that "your" refers to all the parents on the internet collectively, then `kids'` is correct again. Since `kids'` is correct in 2 out of 3 scenarios, that's what I would go for.
Seems like you already posted this 6 months ago [1] without getting any upvotes or comments. Wondering if it's just the new title or a new landing page. Any idea?
Do you have any concerns that the system could be abused? Maybe a someone would start paying some Amazon Turkers to make complaints about a competing product?
What do you think about expanding this to 3d-printed stuff? Analyze blueprints for child safety before printing?
I can only think of the value of your list of active customers. That's a targeted bunch ... and you already what they have and, perhaps more importantly, what they don't have. Press on!
That feels like a betrayal of trust. If you sign up for a service that is intended to protect your children, that is not a business relationship, it is personal. It needs to be treated as a personal relationship. Breaking that trust would be not only bad business, but just all around badness.
Yeah. I definitely want to do this and have it on my very-near-term todo list; I just wanted to get this version out the door and start getting feedback from a broader audience (up till now I've just handed out invites to my network of parents and friends).
Would love to see a demo, if you have video how your service works, that would be awesome. i would not subscribe to something that I have no idea bout it. Video would be great
Hmm. When I read the headline, I thought this had some angle with a lawsuit type service. If "my kid choked on a toy" and was injured, I would use a lawyer. So perhaps, you could build some sort of class action feature for peoples kids who were injured to file together and split the compensation. And maybe the site takes a fee as a percentage.
And that's the thought process that got a bunch of toys banned or restricted (such as magnets[1]) even though they can be responsibly used by many children. I don't think the problem is the product and certainly making it easier to start class action lawsuits will only further decrease the available toys until all we can purchase are pictures of toys. Just don't get a paper cut.
That's how true startups are born. Building a solution to an ever ongoing problem. This company will sustain itself as usually passion comes with success, how much more passionate can you be after your kid has choked on a toy? Kudos to the op
Your sign-up page[0] not only resembles the one of Basecamp[1], but you chose to actually copy (not like copy from it, but _copy_) the graphics from it? And the graphics features a dude wearing a Basecamp sweater?
I can see why you want to find design inspiration in Basecamp, but for me that stuff is just too close to the original ;)
As I said. Just a friendly pointer. You might want to change that. Other than that I wish you the best of luck, and this looks like a great start and an interesting idea!
[0]http://www.recallbee.com/account/start
[1]https://basecamp.com/start